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How to Find Your Online Content Niche

How to Find Your Online Content Niche

Mason Lindblad

There is a lot of information out there on the world wide web. Some would say there is too much information, and too many people regurgitating the same information. While you can certainly find success as one of these content recyclers, you’re much better off finding your niche and targeting a hyper-specific audience.

What is niche content?

Niche content is a deep dive into one aspect of a broader topic. Marketing is a broad topic. Affiliate marketing is somewhat niche, but still fairly broad. But web hosting affiliate marketing would be a true niche.

When you ask many people who their product, service, or blog is for, they will most likely say “everyone”. Yet as much as we all want everyone to be interested in our offerings, the truth is that only a select audience will want to hear what you have to say. When you pick a niche, you really hone in on that audience. Everyone using your website about web hosting affiliate marketing is going to be someone interested in that topic. They may primarily be website owners who know these products well, and want to leverage their audience and share their affiliate links with other people who are interested in creating websites.

Pick a topic you enjoy

Niche content doesn’t necessarily mean you have to be inflexible, but it can be a bit limiting. Therefore, you should focus on a topic that you enjoy. Being niche also means that you need to be able to dive deep and create content that goes beyond just the surface level. So it really helps if you’re able to get excited about your topic, and already know a fair bit about it. You can write about what you know, and then actively work on your passion every day as you learn even more about it. You don’t even have to be an expert, but you should be able to speak authoritatively and speak the lingo that experts may want to hear.

Do your research

It’s important to see what’s already out there. With a niche, you’re competing for a pretty small set of eyeballs, and you want to reduce that competition. Don’t be a carbon copy of another website, otherwise the current audience won’t be compelled to switch to you. Offer something different or supplementary that the audience can latch onto. Your research will also tell you if your topic is not niche enough. If you think that “racing video games” is niche, you may quickly find that there are passionate communities around the level of realism in those games (simulation vs. arcade), the developer of those games, and the type of controller that someone uses to play those games (steering wheel, gamepad, keyboard). If that’s the case, maybe it’s time to dig even deeper into your niche!

Identify profit sources

Sure, you can make a website about anything, but it may not be monetizable. That’s where affiliate programs come in. Affiliate programs use a custom link to attribute sales to you, and you get a percentage of the sale back as commission. So, if you promote a product on your website, you can get some extra income from people who buy the product from your link.

Using the Affiliatron search tool, search for keywords surrounding your topic and find some affiliate programs that match it. If you don’t find any, take it to a search engine and see if you can find any programs that suit you. If you still can’t find anything, then maybe this isn’t a good topic. If you do find some good programs, your options open up a lot. You can write reviews and top ten lists, then use your affiliate links in that content.

Time to get started!

There’s no time like the present to get started. It may take some time to get traffic to your new niche website, and even longer for people to be willing to use your affiliate links. With hard work and a little patience, you can passively earn income from your blogs or video content and have more time to do the things you’re passionate about.

A Beginner's Guide to Marketing by Mason Lindblad