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Pros and Cons of Affiliate Marketing

Pros and Cons of Affiliate Marketing

Mason Lindblad

Affiliate marketing sometimes seems like the be-all end-all of making money online. Anyone can do it, it mostly happens in the background, and the ceiling on how much you can make is extremely high. But before you jump into this exciting world, it's important to fully understand the upsides and downsides of affiliate marketing.

Pros of Affiliate Marketing

You can make passive income. Probably the most appealing part of affiliate marketing is the fact that to a certain extent, you can "set it and forget it". You can go to your full-time job, and in the meantime, you'll be generating passive income from your website.

You don't need to be a marketing expert. While SEO (search engine optimization) and writing skills will help you greatly, you don’t need to have a marketing degree or ten years of experience in the industry in order to succeed in affiliate marketing.

Cons of Affiliate Marketing

You need to be able to create an audience. Affiliate marketing won’t just work on its own. It requires you to have an audience of people who care about what you’re saying. This is why most affiliate marketers create a blog so that they can attract people with valuable information, and then position themselves as a trustworthy source of recommending products. It can be a daunting challenge however, to create an audience from scratch, so make sure you’re willing to take the time to create content and grow an audience over time, before getting into affiliate marketing.

There is a ton of competition. Affiliate marketing is fairly easy, which means that everyone is doing it. And some people have the connections and audience that only years of experience can bring. You are going to be faced with a lot of competition. That’s why it’s important to pick a niche, rather than going broad. Going broad means blending in with everyone else, and you want to stand out!

There are scams out there. Some affiliate programs are run by shady companies looking to make some easy money off of unsuspecting people. Luckily for you, Affiliatron aims to collect only the most trustworthy affiliate programs. You don’t have to worry about online scams when you’re browsing Affiliatron, because we vet our programs and do research, before adding them to the list.

Now that you know the pros and cons of affiliate marketing, you’ll know whether it’s something you really want to do, or not. It’s not a “get rich quick” scheme, as much as some sensational people would love you to think. But it can be quite the cash cow if you play your cards right and utilize your niche and your audience.

A Beginner's Guide to Marketing by Mason Lindblad